Creating User-Owned Smart Profiles with Plurality Network and Lit Protocol
Read about how Plurality Network’s Open Context Layer creates decentralized, user-owned Smart Profiles associated with your Web3 wallet, powered by Lit.
An average user on the internet spends up to 7 hours a day across 7 different platforms online, producing over 146 GB of data per day. On each of these platforms they have profiles, and every day their digital footprint continues to grow. This data is used for advertising them relevant things, curating their feed, and personalizing their experience. However, users have no control over the data in their profiles or with whom it is shared. Nor can they reuse their profiles from one platform in another since there is no inherent interoperability between these platforms.
One of the core tenets of web3 has been ownership: of real-world or digital assets, of identity, and of data. However, the only data that is associated with a wallet in web3 is transactions or assets.
Because of the absence of user related data in web3, the only viable applications being built in web3 are financial related, since the infrastructure to create consumer applications with a good user experience is missing.
Applications in web3 face user churn on multiple levels:
- Onboarding: Downloading wallets, securing seed phrases and managing gas is too many steps for an average user, leading to churn before they even onboard to a platform
- Cold start: Applications have no information about their users and therefore are very limited in how they can increase user retention before they have any meaningful data about the user
- No personalization: dApps provide a “one-size-fits-all” experience that further increases churn
Plurality Network is creating the world’s first user-owned, decentralized profile system linked to web3 wallets.
Smart Profiles are data-rich, chain-agnostic profiles connected to a user’s wallet. The data in these profiles is aggregated from various web2 and web3 sources, processed via an AI agent and encrypted through Lit Network to ensure that the data is only available where the user provides explicit consent.
Creation of a Smart Profile
Plurality Network provides multiple dev tools to solve the aforementioned dApp challenges. These tools include:
- Embedded wallets: Built through Lit Protocol’s MPC Network, embedded wallets enable easy account creation through one-click social logins and creates a profile-like login flow that abstracts away complexity.
- Profile SDK: A comprehensive profile system for applications linked to wallets through Lit’s Programmable Key Pairs (PKPs) so that applications cannot only consume user data but also store data in the user’s profile to further enhance user experience.
- Personalization Agent: An AI agent trained on user’s profiles that helps applications customize the user experience according to each user.
- On-chain data proofs: A way to prove a verifiable subset of your off-chain data in a smart contract to unlock new workflows
Check out the following demo video:
For developers: If you are a developer building in web3 who is looking to enhance experience for your users, apply for Plurality Network’s Partner Program to get free credits amongst other perks.
Plurality is the next revolution in web3 user experience, providing frictionless and personalized experiences for end users that in turn help apps elevate engagement, boost retention, and create lasting connections as they harness the power of Smart Profiles.
Website: https://plurality.network/
Documentation: https://docs.plurality.network/
X (Twitter): https://x.com/pluralityWeb3/